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Category Archives: News

Guitarras Manuel Rodríguez joins GEWA Guitars

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ADORF, Saxony – 28.10.2021 – GEWA music has announced that it will cooperate exclusively with the renowned 115-year-old brand of the iconic classical instruments “Guitarras Manuel Rodríguez“. Manuel Rodríguez III. will take over the lead in GEWA Guitars for the development of Spanish guitars, carrying the brand “MR – Manuel Rodríguez“, respectively “Caballero by MR“. GEWA will be responsible for the production in its own factories and the worldwide distribution/ marketing. Manuel Rodríguez III. has an outstanding knowledge of designing Spanish guitars and great skills in the original Spanish guitar craftsmanship. Due to his talent and excellent connections, Manuel will be the worldwide “genuine brand ambassador“ of his instruments.

Founded in 1905 by Manuel Rodríguez Perez, the brand benefits from three generations of master luthiers and spans the entire range from beginner instruments to mid-level student guitars and up to professional classical guitars. Manufactured in Europe, and selected instruments in a small workshop in Spain, Guitarras Manuel Rodríguez has been highly valued and recognized by classical guitar players all around the world for many years.

“For a couple of years, we have had thorough conversations with GEWA music about a close cooperation. GEWA music, one of the leading manufacturers of musical instruments and accessories, equipped with its own sales and marketing organization, is one of the most experienced family-owned companies in our industry. Working together with GEWA music and their product experts gives me and “Guitarras Manuel Rodríguez” the chance to fully concentrate on the development of the instruments. Thanks to GEWA music’s excellent relations with trade partners worldwide, the profound cooperation opens up the possibility to establish new partnerships to expand our network in the industry and to develop new products under the best possible conditions“.

Manuel Rodríguez III. – President and brand owner of Guitarras Manuel Rodríguez

“We are extremely happy and proud to welcome Manuel and his legendary brand Guitarras Manuel Rodríguez in to our GEWA Guitars family of brands. Guitarras Manuel Rodríguez is the second oldest guitar brand from Spain. Rich in history and sound is more than a simple slogan – it’s a fact. We truly believe that the new line of instruments, which was launched today at the first edition of the SOMM Dealer Days in Berlin, was inspired by more than 115 years of experience and demonstrates the capability of Manuel and our Team of GEWA Guitars product experts. Guitarras Manuel Rodríguez perfectly ties in with our GEWA Guitars family of brands with iconic brands like Ovation Guitars and Hannabach Strings. There’s a lot more to come within the next years and we couldn’t think of a better partner than Manuel“.

Hans-Peter Messner – CEO/President of GEWA music


About Guitarras Manuel Rodríguez

Guitarras Manuel Rodríguez is a company that, despite its family origins, has reached almost every corner of the world. Founded 116 years ago in Cadiz, Spain, Guitarras Manuel Rodríguez is committed to the culture, spirit and essence of Spanish guitar making. Each of the luthiers who have joined Manuel Rodríguez Guitars in the last 100 years are dedicated to the original values of Manuel Rodríguez: rich in sound, history and beauty.

About GEWA music

Founded in 1925, GEWA music has become one of the important manufacturers and distributors of musical instruments. GEWA provides retailers and distributors in almost all categories of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony, in an area of Germany known for a long-lasting history in traditional instrument making. Since the early 1970s, the area has also become an European cluster for micro and nano chip technology. Nowadays, GEWA music is developing the whole range of its different products in Adorf, Germany. The production facilities are located in Germany, Eastern Europe and Wuqiang, China. GEWA’s centralized European warehouse is located at the headquarters in Adorf, in the center of Europe. GEWA has subsidiaries and offices in almost every European country, as well as in the United States of America and China.



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BLOOMFIELD, CONNECTICUT, January 14, 2016 — Manuel Rodriguez Guitars (http://mrguitarras.es/en/) the renowned 110-year old crafter of the iconic Spanish guitars known around the world as a central contributor to “Brand Spain,” today announced the appointment of KMC Music (www.kmcmusic.com) to distribute exclusive models of Manuel Rodriguez guitars to its network of 6,000 resellers in United States, making it possible for dealers to offer their customers the greatest range of Rodriguez models in the company’s history.

“Our partnership with KMC Music is going to make it possible for more consumers than ever before to experience the beauty, the craftsmanship, and the unique performance characteristics of a Manuel Rodriguez guitar, regardless of the collection and model they choose,” said Manuel Rodriguez III, the third-generation CEO of Manuel Rodriguez Guitars. “The combination of our commitment to old-world craftsmanship and design and KMC Music’s ability to sell and support our line is going to make for a very powerful business relationship for many years to come.”

In accepting the appointment, KMC Music Vice President of Merchandising Roger Hart emphasized, “It is an honor to represent this storied line of classical Spanish guitars, which has, for more than 110 years, maintained the very highest standards of design, materials, and construction. Indeed, each and every Rodriguez guitar, handcrafted in Toledo, Spain, carries within it the very essence of Spanish history and culture. Our dealers will be equally thrilled to be able to present the Rodriguez collections to their discerning guitar enthusiast customers.”

The full range Rodriguez guitars are almost entirely handmade. Rodriguez still employs the traditional Spanish Heel construction technique that increases the solidity of the neck joint, resulting in enhanced resonance and tone. No detail is too minor to merit attention. The tuning machines are intricately cast, whether nickel-plated or gold-plated. Silver-plated frets from Germany are meticulously set, leveled and polished ensuring optimum feel and performance.

The neck and headstock of Rodriguez guitars are typically made of Canadian cedar, often reinforced with two ebony strips on the underside of the fingerboard to increase rigidity and eliminate movement caused by wood aging. Each Rodriguez guitar is hand-formed and glued to create precise balances. From the delicate sanding —even inside the body, to the beautifully unique rosette inlays, each guitar stands as a credit to its luthier and is worthy of being handed down from one generation to the next. Each instrument receives a thin varnish finish ensuring purity of tone. The cutaway electric models feature a state-of-the-art L.R. Baggs or Fishman pre-amp system for excellence in response, balance, and tonal adjustability

Receiving The NAMM Milestone Award for 110 Years of Service

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Dear All, Rodriguez Friends and Customers,

Rodriguez Guitars Award at NAMM 2015At this year’s Winter NAMM we were delighted to be honored with the NAMM MILESTONE AWARD FOR 110 YEARS of Service in the Music Products Industry. The Award recognizes retailers and manufacturers who have succeeded over the years through best practices and strong community standing to reach a landmark anniversary. Our Third Generation CEO Manuel Rodriguez III, commented: When my grandfather started as a Luthier in 1905, he started the business from scratch, but the basics remain the same, to provide great customer service, offer saleable, well designed, profitable Guitars, be prudent, keep your promises, and be reliable, honest and trustworthy… we’ve enjoyed making Guitars which make people happy for 110 years, and continuing to do so is our Legacy.

Rodriguez Guitars Award at NAMM 2015110 Years is quite a milestone and one we would not have reached without the strength and determination of our Family, the support and cooperation of our vendors, staff and customers, along of course with the wonderful relationships we continue to enjoy with our many friends in the industry. Thanks to NAMM for recognising the moment. God Bless.




Manuel Rodríguez Guitars Introduces Flamenco Moderna Series

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Westlake Village, CA – February 2015… Manuel Rodríguez Guitars, makers of fine classical instruments, is proud to announce the introduction of the acoustic-electric Flamenco Moderna Series. The culmination of over 100 years of traditional Spanish guitar design and construction, these versatile flamenco guitars combine a sleek, low-profile neck and thinner body with premium Fishman® electronics. These refined features make Flamenco Moderna guitars an ideal choice for steel string and electric players seeking to expand their tonal range with the warmth and softness of nylon strings.

Manuel Rodriguez Guitars Flamenco ModernaWith two models distinguished by the careful selection of their unique wood combinations, Flamenco Moderna guitars feature a thin profile and single cutaway to provide easy access to all 19 silver-plated frets on a fingerboard of Indian rosewood. The onboard Fishman Clásica III electronics package is optimized for nylon string tonality and features an easy-to-read chromatic tuner.

The FLMOD500 features walnut back and sides with solid Canadian red cedar top, producing a warm, round tone. For players who prefer more snap and brightness, FLMOD550 combines solid select spruce top with back and sides of flame maple. Both guitars feature a gloss finish and antique gold-plated machine heads on a Rosewood overlay headstock. The guitars are strung with premium D’Addario® ProArte EJ45 strings.

“Flamenco Moderna guitars carry a rich heritage of classic nylon string tone and playability, but with a thoroughly modern feel,” says Rick Gagliano, Product Merchandising Manager for Manuel Rodríguez Guitars. “These beautiful, unique instruments represent an exceptional value for guitarists looking to expand their tonal repertoire.”

For more information on the Flamanco Moderna Series FLMOD500 and FLMOD550, visit the all-new Manuel Rodríguez Guitars website at www.rodriguezguitarsus.com. The Flamenco Moderna Series models carry a street price of $499.99, and are available at all Guitar Center stores, through Musician’s Friend, and online at guitarcenter.com.

About Manuel Rodríguez Guitars

For more than 100 years, the Rodríguez family have been hand-crafting superior instruments. Manuel Rodríguez Guitars benefits from three generations of master luthiers, focused on every possible detail of these exceptional nylon stringed guitars. Today Manuel Rodríguez classical guitars span the entire range from mid-level performance guitars to completely professional instruments that offer unsurpassed value. You can learn more about the complete line of Rodríguezguitars at www.rodriguezguitarsus.com.

For more information contact: Manuel Rodriguez Guitars, P.O. Box 5111, Thousand Oaks, CA 91359.